If you ask anyone about their experience with software, computers, mobile apps, or any other digital product, the answer is almost always the same: not so good. Most people find it difficult to use, and it is complicated. Wouldn’t it be amazing if there was a company that created technology that was simple and easy to use?
A few years ago, Tim Costello and Fraser Bishop felt the same way. They saw how every new release of some piece of technology was more complex and harder to use than the last one. As serial investors, they saw an opportunity; they understood why this kept happening. There was a disconnect: engineers often create technologies in a vacuum, and users must figure it out: the market incentivizes companies to add more features so they can sell new versions to existing users at a higher price instead of making products easier to use.
The world is full of complicated technologies and services that only experts can understand. They are not user-friendly, convenient, or understandable for regular consumers. People need simple things that anyone can use and understand without diving into technical details.
We live in a fast-paced world where people prefer simple things that don’t require time to learn. However, this kind of technology doesn’t exist yet. But Tim Costello and Fraser Bishop came up with an innovative company to tackle one of these problems with a simple solution—create the most innovative company ever to fulfill that need!
It wasn’t easy, but with a little luck and a lot of hard work, they were able to put together a team of engineers, advisors, and experts across the world and create the world’s first truly UAV green sprayer.
Tim Costello worked as an Air Force Specialist Sergeant chasing planes down the runway finding many technologies too complicated. Tim was frustrated that technology was layers of complicated jargon and useless information! Complicated manuals, and that was beyond frustrating.
He believed that technology should make life easier, not more, complicated-especially for people who don’t have a technological background.
Fraser Bishop was working as a Park ranger/ Law enforcement officer. Fraser loved inventing and fixing things, but he was as frustrated as Tim was just getting his electronic equipment to function required a complicated degree! Fraser & Tim, both serial investors, had a crazy idea: Silicon Valley won’t listen to us; why not create products that are made for us?
The journey began over 4 1/2 years ago, a remarkable journey to create a world UAV drone sprayer that was simple, easy, and 100% green.
This was groundbreaking and would change the world. They wanted to design a product so innovative, practical, and affordable, something that fits a need. That was built on the needs of consumers, not cool and useless, and designed by the very people it was intended for. This was a concept that would change the world and usher in the future of agricultural technologies.
It is hard to be an underdog. Willing to take very big risks. You must believe in your mission, and the risk is your biggest reward.
Tim & Fraser didn’t have connections or access to large fund banks, it was brutal self-funding, fights, arguments, and everything in between, but they did not give up on themselves or their commitment to each other and their team. Without connections, they had to find other ways to get experts to get involved in their project; without funds, they had to hustle for every penny; without resources, they had no choice but to come up with creative solutions using whatever was at hand or available and this created innovation, and that drove the company mindset “all hands on deck” and “mission at hand mission accomplished.”
Between October and December, numerous tests were conducted, and on December 16th, 2022, around 3:15 am! Aggie 1000 took her first steps and ushered in the world’s first UAV sprayer.
This article contains Forward-Looking Statements. The information included, and other information provided reflect the current view and progress of the company. Forward-looking statements may include, without limitation, expected financial positions, guidance, results of operations and cash flows; financing plans; business strategies and expectations; operating plans; capital and other expenditures; and competitive positions.
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