Zenfluence: How Social Media is Transforming Buddhism for Young South Koreans

In South Korea, a unique blend of tradition and modernity was on full display at a recent lantern-lighting festival celebrating the Buddha’s birthday. Amidst the sea of lanterns and festive cheer, a deejay dressed as a Buddhist monk took the stage, blending electronic beats with ancient wisdom. With infectious energy, he bounced up and down, proclaiming, “This too shall pass!” The crowd of thousands erupted in cheers, a symbolic moment that captured the evolving landscape of spirituality in South Korea.

Recent years have seen a shift in religious identification among South Korean youth, with only 22% of those in their 20s identifying as religious in 2021, down from 45% in 2004. However, there are signs of change as social media platforms ignite a newfound interest in Buddhism among the younger generation. The deejay, known as NewJeansNim, has become a sensation, drawing millions of views on social media with his innovative approach to blending music and spirituality. With a hanbok adorning his frame, he embodies a modern interpretation of a Buddhist monk, challenging stereotypes and captivating the imaginations of young adults like university student Kwon Dohyun.

For Kwon and many others, the allure of Buddhism lies not only in its ancient teachings but also in its perceived inclusivity and openness. The DJ-monk persona of NewJeansNim, unconventional and dynamic, has resonated with young South Koreans seeking a fresh perspective on spirituality. By breaking away from the traditional image of Buddhist monks as serene figures in remote temples, NewJeansNim and others like Venerable Beomjeong, known as Kkotsnim or “Flower monk,” are bridging the gap between centuries-old tradition and contemporary society.

In a society where monks are often idealized as noble and distant figures, these modern-day monks are using social media as a tool to demystify Buddhism and connect with a younger audience. Venerable Beomjeong, in particular, aims to challenge preconceived notions about monks and Buddhism, showcasing a more relatable and human side through his online presence. While some may criticize their approach as unconventional or even disrespectful, these monks see it as a necessary evolution to keep Buddhism relevant and accessible in today’s fast-paced world.

As the lanterns glowed and the music pulsed at the festival, it was evident that a new chapter was unfolding in the story of Buddhism in South Korea. With innovative figures like NewJeansNim and Venerable Beomjeong leading the way, the ancient teachings of the Buddha are finding resonance in the hearts and minds of a new generation, proving that spirituality, like life itself, is a dynamic and ever-evolving journey.