Ann Lai, a venture capitalist from Bullpen Capital, has worked with many startups in her career and knows what it takes to make a successful pitch deck when fundraising. She believes that founders should prioritize data and metrics when creating their decks.
“When crafting your pitch deck,” Ann explains, “it’s important to focus on the numbers first — such as revenue growth or customer acquisition costs — because investors are looking for evidence of success.” She adds that this is especially true if you come from an underrepresented background; having hard facts can help demonstrate your potential impact.
In addition to including key data points in the presentation itself, Ann suggests providing additional resources like market research reports or financial projections so investors have more information at their disposal. This will also give them confidence in your ability to back up any claims you make about the company’s potential success.
Finally, she advises entrepreneurs not to be afraid of taking risks during their presentations: “Be bold! Show off what makes you stand out from other companies.” By following these tips and emphasizing data-driven insights throughout your pitch deck, founders can increase their chances of getting funding regardless of where they come from or how much experience they have had before starting up.
Read more at Business Insider