Women entrepreneurs are an untapped resource in venture capital, and it is time for investors and policymakers to take action. Investing in female-led businesses has the potential to create both financial returns as well as positive social impact.
Sophisticated investors understand that diversity of thought leads to better decision-making, which can result in higher returns on investment. However, women still only receive 2% of all venture capital funding each year despite representing 40% of all entrepreneurs globally.
To make a change, we need more than just awareness; we must also put systems into place that actively support women founders from the idea stage through launch and beyond. This could include initiatives such as mentorship programs or access to resources like incubators specifically designed for female-led startups with the goal being increased access to capital investments at every stage of growth.
Additionally, policymakers should consider creating incentives for VCs who invest in women-led companies by offering tax breaks or other benefits if certain criteria are met, such as job creation goals or revenue targets over a specified period. By taking these steps together we can help bridge the gender gap when it comes to investing so everyone has an equal opportunity at success regardless of their gender identity.
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