Tupperware, the iconic kitchen storage company, has issued yet another warning that it may soon go out of business. The news sent shockwaves through the stock market on Monday as Tupperware’s stock plummeted nearly 49%.
The company is no stranger to financial hardship; in recent years they have implemented cost-cutting measures, such as closing factories and laying off hundreds of employees. Despite these efforts, Tupperware’s sales continue to decline due to changing consumer trends and increasing competition from other companies offering similar products at lower prices.
In a statement released by CEO Michael Poteshman on Monday morning, he said: “We are exploring all options available but unfortunately there is no guarantee we will be able to remain afloat much longer.” He also acknowledged that if the company does not find a solution quickly it could face bankruptcy or liquidation within months.
This latest announcement has caused many investors who had previously held onto their shares in hopes of recovery now selling them off at a loss while others are holding tight with fingers crossed for some kind of reprieve for this beloved brand name before it’s too late.
Read more at Axios