TikTok’s Influence: Gen Z Splurges $1,000+ on Trendy Back-to-School Must-Haves

Gen Z Sets Costly Back-to-School Trends on TikTok

As the new academic year approaches, Gen Z TikTokers are setting the stage for this year’s must-have back-to-school items. The total cost of nine popular items exceeds $1,000, with well-known brands like Lululemon maintaining their appeal while smaller brands gain attention.

Viral trends on the platform are significantly influencing the brands, styles, and aesthetics favored by students. Established names such as Lululemon, Nike, and Stanley continue to dominate, while emerging brands like Gold Hinge, Hoka, and Owala are making their mark.

Leading the pack is the Lululemon New Crew Backpack, priced at $98. Available in five colors, with black being the most popular among Gen Z, this item is a recurring feature in back-to-school hauls. Another Lululemon favorite is the Hotty Hot Shorts, retailing at $68.

Aerie’s OFFLINE Real Me Crossover Flowy Short, priced at $54.95, is considered a school closet essential. Meanwhile, Adidas Gazelles, making a comeback alongside Adidas Sambas, are priced at $120, with younger TikTokers favoring bold colors over traditional white.

In a surprising twist, some Gen Z TikTokers now consider Apple’s Airpods Max, retailing at $549, a school essential. Despite their weight and lack of sweat resistance, users praise their noise-cancellation quality.

The Owala FreeSip water bottle, priced at $37.99 for the 40-ounce variation, has replaced Stanley Cups as the trendy hydration accessory. For makeup enthusiasts, the Summer Fridays Lip Butter Balm at $24 offers a subtle, glossy look suitable for class.

Rounding out the list are Garage’s Fleece Cargo Sweatpants, a staple in Gen Z closets, retailing at $59.95.

As these trends continue to evolve, it’s clear that TikTok’s influence on back-to-school shopping habits is significant, potentially impacting both student budgets and the retail landscape.