This drink energizes people, but not in the way you think – An interview with G.H.O.S.T Energy’s founder
TechCulture We ran into Celia Rowe, the entrepreneur and philanthropist behind the newest energy drink for a cause: G.H.O.S.T Energy. Today, Celia shares with us a little backstory behind the energy drink and its larger goal.
Celia, thank you for speaking with us today. How did you come up with the Idea of G.H.O.S.T? It is a very clever acronym!
The pleasure is all mine. It’s quite simple actually, my team came up with the name Ghost because over the years of me giving back to my community they said I [G]ive them [H]ope [O]pportunity [S]tability and [T]ranquility.
Very clever indeed! How do your ventures with the energy drink help your larger philanthropic cause?
My ventures with my energy will give the motivation people need to keep going succeed and at their goals. It’s more than just providing the physical energy, it’s about providing the platform and foundation for motivational growth, something I can assure you is unique in the energy drink market!
I cannot argue with that! So who is the target market for G.H.O.S.T?
There is no specific target market. GHOST is more focused on the idea behind it. I want the world to be the target market for GHOST because it’s not just about drinking the energy drink, but the accomplishments we are trying to motivate.
Fascinating, what impact do you feel the energy drink will have on consumer outreach?
The impact is not so far reaching, rather I want the world to share positivity and help one another. It is not about the profits, but the message of giving people hope, opportunity, stability and tranquility. You get the idea!
Indeed I do, and it is truly a unique goal for a consumer product! Do you have any plans for expanding the product lines as they pertain to your charity?
As of right now, GHOST energy is the focus, and we are expanding! We are currently doing business with a bar in Ghana lead by my family, and we have our sites set on a number of other local partners as well.
Celia, thank you for your time. How can we learn more about G.H.O.S.T?
Of course! You can learn more by following us on our Instagram.
