New Service Launches to Track Swing State Election Coverage
A new digital service, Swing State Election News, launched on Monday, offering political enthusiasts unprecedented access to local newscasts in key battleground states. The platform focuses on local affiliates of major networks CBS, NBC, ABC, and Fox in states crucial to the upcoming presidential contest between Kamala Harris and Donald Trump.
The service covers seven states considered pivotal in determining the election outcome: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. These states have historically played a significant role in deciding presidential races and are expected to be hotly contested in the upcoming election.
Swing State Election News provides users with a selection of 37 local television stations, allowing them to stream live or access archived programming. For instance, viewers can easily tune into the morning newscast of WMGT-TV in Macon, Georgia, with a simple click.
The platform’s emphasis on local coverage offers a unique perspective compared to national newscasts. Local journalists provide insights into campaign rallies, events, and regional House and Senate races, offering a more community-focused view of the political landscape.
While these local newscasts are expected to be inundated with presidential campaign commercials, Swing State Election News will not air local political ads. Instead, the service will sell its own advertising.
In a parallel effort to boost election news accessibility, The Associated Press is offering campaign coverage to small, independent news organizations that may not have the resources for comprehensive reporting.
As the presidential race heats up, Swing State Election News aims to provide a valuable tool for those seeking to understand the nuanced political dynamics in these crucial states. The service’s launch marks a significant development in how voters and analysts can access and interpret local political coverage in the run-up to the election.