Social Media’s Double-Edged Sword: Influencers Tackle Global Issues at Climate Week NYC
Staff Editor
2 min read
Climate Week NYC Sparks Dialogue on Social Media’s Role in Humanitarian Causes
A diverse panel of social media influencers and content creators engaged in a lively discussion backstage during Climate Week NYC, addressing the challenges faced by humanitarian organizations in reaching younger, environmentally conscious generations. The panel, convened by World Food Program USA, aimed to educate audiences about hunger and explore best practices for authentically addressing weighty topics on social media platforms.
The exchange highlighted the growing importance of online personalities in shaping public understanding of global issues. Bailey Bass, a buzzed-about actress, expressed interest in expanding her presence on TikTok, while Latin cuisine entrepreneur Manolo Gonzalez Vergara questioned the authenticity of social media content. Drea Okeke, a TikTok comedian, emphasized the relatability and trust that social media influencers can foster with their audiences.
This year’s Clinton Global Initiative event introduced content creator lanyards, dedicating space for influencers to collaborate. Francesca Ernst-Khan highlighted the crucial role of creators in shaping public understanding of complex issues. During a panel discussion, Hillary Clinton and Shonda Rhimes explored the impact of diverse storytelling on social movements, with Rhimes emphasizing the power of emotional narratives in capturing the audience’s attention.
The Global Citizen Festival in New York’s Central Park generated $1 billion in commitments, featuring appearances from celebrities and world leaders. Denmark and the European Commission made significant financial pledges, while organizers focused on mobilizing young people through acts of volunteering and petition signing. Performer Doja Cat encouraged continued activism during her set.
Navin Durbhakula, whose nonprofit aims to build more sustainable food systems, stressed the need for more calls to action in online spaces. He noted that much climate-related information on social media tends towards cynicism, highlighting the challenge of using young voices to raise awareness and spread important information effectively.
World Food Program USA’s Zero Hunger Activist Council members shared insights from their Climate Week panel. Bailey Bass emphasized the importance of spreading WFP’s message due to limited funds, while Rebecca Middleton highlighted the potential of leveraging young people’s influence across age ranges. Middleton expressed hope that Gen Z will be the catalyst for solutions to global issues.
As humanitarian organizations navigate the digital landscape, the role of social media influencers and content creators in amplifying important causes continues to evolve, presenting both challenges and opportunities for effective outreach and engagement.
