The NHL is about to get a taste of the “Drive to Survive” treatment, courtesy of a new hockey series from the creators of the popular Formula 1 show, set to hit Prime Video screens this fall. It’s a move aimed at not just capturing die-hard hockey fans but also reeling in a whole new audience previously unfamiliar with the sport. NHL’s chief content officer, Steve Mayer, is eager to witness the kind of surge in popularity that ‘Drive to Survive’ brought to Formula 1 and believes this new series will showcase the league in a fresh light.
This groundbreaking initiative marks a significant shift in the NHL’s approach, emphasizing player personalities in a game traditionally defined by teams rather than individuals. Mayer, along with prominent agents like Pat Brisson and Judd Moldaver, and the NHLPA, has managed to secure the players’ enthusiastic approval for the project, a feat not easily achieved in previous eras. The players have embraced the opportunity to showcase their stories, recognizing the potential to attract a broader audience to the sport.
The involvement of Box to Box co-founder and executive producer, Paul Martin, adds an element of curiosity to the mix. Martin, a self-confessed hockey novice until recently, only knew Wayne Gretzky and that “they fight a lot” in hockey. This venture into hockey territory marks a departure for the production company, following their successful documentation of the 2024 Major League Soccer season for Apple TV earlier this year. Martin’s fresh perspective brings a unique angle to the storytelling, offering a glimpse into a sport he is still discovering.
Reflecting on the impact of ‘Drive to Survive’ on Formula 1, Martin acknowledges the transformative power of such docuseries. While uncertain whether the NHL requires a similar transformation, he highlights the importance of individual narratives in driving compelling storytelling within the team dynamic, all while respecting the essence of hockey as a team sport. This new series promises to delve into the personal journeys of players, shedding light on the human side of a sport often overshadowed by team rivalries and on-ice action.
As the NHL gears up for its small-screen debut, anticipation is high for the series to unveil the untold stories and personalities that have long been hidden behind team logos and game strategies. With players on board, fans eagerly awaiting, and the creators poised to deliver a fresh perspective on the sport, the NHL’s ‘Drive to Survive’ promises to be a game-changer in the world of hockey entertainment.