Sega Seals Deal to Acquire Rovio Entertainment, Creator of Iconic Angry Birds, for $775 Million

Sega Sammy Holdings Inc., a Japanese video game developer, recently announced an agreement to purchase Rovio Entertainment for $775 million. Rovio Entertainment is the Finish-based video game developer that created Angry Birds, one of the most popular mobile games in history.

The deal marks a major milestone for both companies as Sega will gain access to some of the world’s most beloved characters and franchises while Rovio will benefit from Sega’s vast resources and experience in developing successful gaming titles. The two companies have already collaborated on several projects such as Sonic Dash 2: Sonic Boom and Angry Birds Go! which were both well-received by fans around the globe.

This acquisition could be seen as a strategic move by Sega, which has been looking to expand its portfolio into new markets with more casual-style games like those developed by Rovio Entertainment. With this deal, they can now tap into an established fan base that is familiar with their products while also gaining access to new technologies, such as augmented reality (AR), which are becoming increasingly popular among gamers today.

Overall, it looks like this partnership between two giants in the gaming industry could prove beneficial for both parties involved and may lead to even bigger successes down the line.