Google’s Great Reorganization: A New Era of Platforms, Devices, and AI
Sundar Pichai, Google’s CEO, has orchestrated a significant reshuffle within the company by merging two of its major units, platforms and devices, into a new supergroup. This newly-formed entity will encompass Android, Chrome, and Google’s popular gadgets, such as the Pixel phone. The reorganization comes nearly a year after Pichai combined two of Google’s key artificial intelligence groups, DeepMind and Google Brain, signifying a strategic shift in how the tech giant operates.
Twelve months ago, Pichai’s bold move to integrate DeepMind with Google’s in-house AI unit Brain resulted in the formation of Google DeepMind, a supergroup helmed by Demis Hassabis. Described as the “engine room of Google in the AI era,” Hassabis’ unit is now a critical component of the company’s AI ambitions. With around 2,600 employees under his command, Hassabis has emerged as arguably the most crucial figure at Google, second perhaps only to Pichai himself.
Known for his visionary leadership, Hassabis has been instrumental in steering Google DeepMind towards ambitious goals. One of his primary objectives is developing artificial general intelligence (AGI), a goal that aligns with the vision of Google co-founder Larry Page. Additionally, Hassabis’ team has taken on the Responsible AI group, responsible for ensuring the safe development and deployment of AI technologies. This consolidation of AI teams is expected to accelerate Google’s progress in the AI domain, positioning it well ahead of competitors like Apple, whose AI assistant Siri has received lukewarm reviews.
The significance of AI to Google’s future was underscored at this week’s I/O event, where Hassabis made his debut onstage. During the event, Google announced that its generative AI search experience, AI Overviews, would be rolled out in the US and made available to more than a billion users by the end of the year. This demonstrates Google’s commitment to integrating AI deeply into its core products, enhancing their capabilities and user experience.
Supporting this vision are several key leaders within Google. Carrie Reid, who joined the company in 2003 and has spent her career focusing on surfacing high-quality, relevant information to users, has taken on an expanded role in Google Search. Since 2021, Reid has been channeling her efforts into developing AI features for the search engine, reflecting the increasing importance of AI in Google’s strategy.
Moreover, Cheenu Venkatachary, a product vice president who initially joined Google to work on AI, has been elevated to lead Search quality and ranking. Venkatachary’s promotion is another clear indicator of the critical role AI will play in shaping the future of Google Search.
With these strategic reorganizations and a renewed focus on AI, Google is poised to lead the tech industry into a new era. The amalgamation of platforms, devices, and advanced AI technologies under the guidance of experienced leaders like Hassabis, Reid, and Venkatachary, ensures that Google remains at the forefront of innovation, ready to tackle the challenges and opportunities that lie ahead.