Perplexity AI Takes on Google with “Squid Game” Star in Bold New Ad Campaign

Perplexity AI Targets Google’s Misstep in New Ad Campaign

Perplexity, an emerging player in the AI search engine market, has launched a new advertising campaign featuring “Squid Game” star Lee Jung-jae. The ad, which depicts Lee trapped in a room and answering questions to escape, takes a direct swipe at a recent controversy involving Google’s AI technology.

In a pivotal moment of the commercial, Lee is faced with a question that references a widely-publicized error made by Google’s AI Overviews feature. The feature, which provides AI-generated summaries in search results, had suggested using Elmer’s glue to make cheese stick to pizza, sparking user backlash and raising concerns about the reliability of AI-generated content.

This misstep by Google has opened the door for competitors like Perplexity to challenge the search giant’s dominance. As AI search engines gain traction, Google has responded by expanding its AI Overviews to more queries, intensifying the competition in the field.

However, Perplexity itself has not been immune to criticism, facing accusations of plagiarism in its AI-generated responses. Despite these challenges, the company has pressed forward with its marketing efforts.

In the ad’s narrative, Lee Jung-Jae is shown using his phone to seek answers. After initial disappointment with results from a fictional search engine called “Poogle,” he turns to Perplexity. The AI assistant successfully provides a correct answer about pizza cheese, advising, “Use fresh, low-moisture mozzarella. Don’t use glue.”

This clever reference to Google’s earlier gaffe serves as both a humorous jab at the competition and a showcase of Perplexity’s purported accuracy. As the AI search engine landscape continues to evolve, this bold marketing move signals Perplexity’s intention to position itself as a formidable alternative to established players in the field.