TechCulture Items could be modeled after real-life Nike products being offered or from past launches.
As the metaverse has come to the forefront, companies like Nike see the value in its ability to connect with a new generation of athletes and get them to fall in love with the brand, which can eventually translate into real-world sales.
As Nike has acutely felt the effects of pandemic-related supply chain complications over the past year, digital has continued to be a bright spot for the company as consumer habits change.
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