Meta’s Ray-Ban Smart Glasses Soar: Oprah’s Endorsement Boosts AI-Powered Wearable Tech

Meta’s Ray-Ban Smart Glasses Gain Momentum with Oprah’s Endorsement

Meta’s Ray-Ban smart glasses have received a significant boost in consumer interest, with media mogul Oprah Winfrey including them in her highly anticipated “Oprah’s Favorite Things 2024” holiday gift list. This endorsement is expected to further amplify the popularity of the already in-demand product.

The “Oprah Effect,” known for its ability to skyrocket sales and visibility of endorsed items, could prove to be a game-changer for Meta’s smart glasses. Oprah praised the glasses for their multifunctionality, highlighting features such as translation capabilities, music playback, photography, and call functionality. The endorsement provides direct links to purchase options on both Amazon and Meta’s platforms.

Meta CEO Mark Zuckerberg recently emphasized the ongoing strong demand for smart glasses during the company’s earnings call. He underscored the potential of glasses as an ideal AI interface, suggesting a bright future for this technology.

The market’s enthusiasm for the product is evident, with a limited-edition version of the glasses reportedly reselling at prices significantly higher than the original retail cost. This surge in demand has prompted Meta to adapt its strategic roadmaps, as confirmed by CFO Susan Li, who discussed plans to invest in sustaining consumer momentum.

Industry experts are taking note of this trend. Francesco Milleri, CEO of EssilorLuxottica, has expressed his belief that smart glasses could potentially surpass smartphones in popularity. Oprah’s endorsement seems to align with this perspective, positioning the glasses as a top gift choice for a wide range of consumers.

As the holiday season approaches, Meta’s Ray-Ban smart glasses are poised to capture a significant share of the tech gift market, bolstered by Oprah’s influential recommendation and the company’s strategic focus on this product line.