Justin Baldoni Enlists PR Crisis Team Amid “It Ends With Us” Controversy and Box Office Triumph
Staff Editor
2 min read
Justin Baldoni Hires PR Crisis Team Amid “It Ends With Us” Drama
Actor Justin Baldoni has reportedly hired a public relations crisis team to manage his reputation amidst the ongoing drama surrounding the hit film “It Ends With Us.” The movie, which has surpassed $200 million at the global box office, has been overshadowed by rumors of an off-screen feud between Baldoni and his co-star, Blake Lively.
In recent weeks, headlines have focused on the alleged falling out between the two actors, with media outlets reexamining Lively’s past behavior. Baldoni’s decision to seek professional help in managing his public image comes as the controversy continues to swirl around the production.
Sources close to the situation reveal that Baldoni has enlisted the services of veteran public relations manager Melissa Nathan. PR expert Megan Balyk supports this move, stating, “Given the high-profile nature of the film and the involvement of Blake Lively and Ryan Reynolds, Baldoni needs a strong team to navigate these choppy waters.”
The actor’s absence from cast photos at the New York premiere has further fueled speculation about the reported rift. Eric Schiffer, chairman of Reputation Management Consultants, outlines the likely steps Baldoni’s crisis team will take, including confirming or denying rumors and developing a strategic plan to address the situation.
While the full story behind the feud remains unclear, media outlets such as TMZ and Page Six have reported on-set tensions and post-production issues. Schiffer suggests that if the truth is favorable to Baldoni, it might benefit him to strategically “leak” information.
Amidst the controversy, Baldoni has maintained a positive public image, engaging with fans on social media and speaking highly of Lively in interviews. His actions have portrayed him as down-to-earth and considerate, focusing on the film’s intended audience rather than the behind-the-scenes drama.
As the situation continues to unfold, PR experts advise Baldoni to let the current narrative play out, keeping the focus on the film’s success and away from any personal conflicts. The coming weeks will likely reveal more about the true nature of the reported feud and its impact on the film’s legacy.
