JPMorgan recently upgraded its outlook on a major airline stock, predicting that it could more than double in value as the demand for international travel grows. This upgrade is based on the long-term trend of “the Big 3” airlines dominating over “discounters”. The Big 3 has been able to capitalize on customers looking for better quality and reliability when traveling internationally.
The discounters had previously held an advantage due to lower prices; however, they are now facing increased competition from larger carriers who offer greater convenience and amenities at competitive rates. As such, JPMorgan believes that these large airlines will continue to gain market share against smaller competitors as travelers become increasingly willing to pay a premium for comfort and reliability while traveling abroad.
This shift in customer preferences has led JPMorgan analysts to believe that this particular airline stock can more than double its current value over time as international travel increases with economic growth around the world. With this new outlook from JPMorgan, investors should be encouraged by the potential return of investing in this well-established carrier going forward into 2021 and beyond!
Read more at CNBC