In a recent study conducted by Smart Asset, it was revealed that Gen Z individuals, those born between 1997 and 2012, are increasingly looking for big city experiences without the exorbitant costs typically associated with major metropolitan areas. The study identified several cities that are increasingly becoming popular among this generation, including Provo, Ann Arbor, and Boulder.
Provo, Utah, emerged as one of the top cities attracting Gen Z. Known for its stunning natural landscapes and vibrant outdoor recreational opportunities, Provo offers a high quality of life at a more affordable price compared to larger cities. With its thriving tech industry and proximity to renowned universities, Provo presents an attractive combination of career opportunities and educational excellence.
Ann Arbor, Michigan, also made the list as a preferred destination among Gen Z. Home to the University of Michigan, this city offers a diverse and vibrant culture, with a strong emphasis on arts and entertainment. With a lower cost of living compared to other major cities in the state, Ann Arbor provides a desirable blend of intellectual stimulation and affordability.
Boulder, Colorado, rounds out the top cities where Gen Z is flocking. Known for its breathtaking natural beauty and outdoor activities, Boulder offers a unique blend of progressive values and entrepreneurial spirit. With its thriving startup scene and access to top-tier universities, this city provides an ideal environment for Gen Z individuals looking to pursue their passions.
Overall, the study conducted by Smart Asset highlights the changing preferences of Gen Z when it comes to choosing where to live. These young individuals are seeking cities that offer a balance between career opportunities, affordability, and quality of life. Provo, Ann Arbor, and Boulder are just a few examples of the rising stars among the top destinations for Gen Z, providing insights into the evolving landscape of urban migration patterns in the United States.”