From Bookworm to Soap Star: The Northeastern Grad’s Journey to Whole Foods Success

Tori Farley and Joy Benzing are the dynamic duo behind the success story of Center Street Soap Co., a brand that has made its way onto the shelves of seven Whole Foods Market stores across Connecticut, Rhode Island, and New York City. Tori’s journey began after graduating from Northeastern University in 2015 with a degree in entrepreneurship and marketing. She wasted no time diving into the world of new businesses, even co-founding a suspenders business called Better Than Belts with her brother, another Northeastern graduate. However, her most recent and noteworthy project has been assisting a small soap business in expanding its reach to Whole Foods Market stores along the East Coast.

Utilizing her expertise in marketing technology, Tori played a pivotal role in guiding Center Street Soap Co. through the process of entering the competitive market of Whole Foods. The brand’s products can now be found in seven Whole Foods Market stores on a year-round basis, marking a significant milestone in their journey. Despite staying true to their local market roots, Tori acknowledges the substantial growth that Center Street Soap Co. has experienced since her involvement with the company. Transitioning from a kitchen-based operation to a professional manufacturing studio was a crucial step in meeting the demands of supplying to Whole Foods.

In a recent interview, Tori shared insights into the challenges faced during this expansion. She emphasized the need for a dedicated manufacturing space, distinct from a home kitchen, to meet the requirements of a retail giant like Whole Foods. Tori highlighted the importance of understanding the intricacies involved in scaling a business, such as securing UPC codes and managing finances effectively. The shift to a larger production setup required careful consideration of potential risks, including financial commitments associated with leasing a manufacturing space.

As Center Street Soap Co. continues to flourish, Tori remains deeply connected to the entrepreneurial resources provided by Northeastern University. Her unwavering commitment to leveraging these resources reflects her dedication to supporting the growth and development of budding ventures. Tori’s journey exemplifies the power of combining passion, innovation, and strategic thinking in propelling a business towards success. The success story of Center Street Soap Co. stands as a testament to the transformative impact of entrepreneurial spirit and collaborative efforts in the competitive landscape of retail markets.