From Airbnb Royalty to Humble Host: Unveiling the Rollercoaster Journey of a Home-Sharing Monarch

Meet Dani Widell, the self-styled Queen of Airbnb in Tulsa. Formerly a small-time real-estate investor turned Airbnb property manager, Widell boasts nearly 100 listings under her belt – more than anyone else in the city. Widell’s charisma and business acumen were on full display as attendees at the local VFW hall eagerly sought her expertise in managing their Airbnb rentals. The scene was buzzing with excitement, reflecting the accelerating growth of the Airbnb market.

As the Airbnb market in Tulsa reached its peak in May 2022, Widell found herself at the center of a burgeoning rift with her husband, Will. While Will leaned towards a more conservative approach, eyeing retirement and cashing out, Widell was captivated by the endless possibilities for expanding their business. The dynamics of their relationship mirrored the contrasting perspectives on seizing opportunities versus playing it safe in the ever-evolving world of real estate and short-term rentals.

The title of “Queen of Airbnb,” initially just Widell’s account name, took on a life of its own, endowing her with an air of invincibility and authority in the industry. Despite the temporary downturn in Airbnb rental revenues, Widell remained undeterred, showcasing her resilience and adaptability. Mallory Massey, a fellow real-estate investor, entrusted Widell with nine of her properties to list on Airbnb, cementing Widell’s reputation as a trusted and reliable manager in the local market.

Amidst the shifting landscape, whispers circulated about Widell’s potential pivot towards the house-staging business, hinting at her strategic foresight and willingness to explore new avenues. Widell’s proactive approach extended to offering an expansive role as operations manager to a former employee, showcasing her commitment to nurturing talent and fostering growth within her expanding enterprise. The intricate web of connections and opportunities underscored Widell’s ability to navigate challenges and carve out a niche in the competitive world of real estate management.

As Widell’s journey unfolded, her legacy in Tulsa continued to resonate even after her departure, with former colleagues like Nash receiving urgent messages from Airbnb tenants left stranded in the cold. The echoes of Widell’s impact lingered, a testament to her entrepreneurial spirit and unwavering dedication to reshaping the Airbnb landscape in Tulsa. In a realm where innovation meets uncertainty, Dani Widell remains a trailblazer, leaving an indelible mark on the city’s vibrant real estate scene.