Engineering Your Entrepreneurial Journey: Is It Time to Pivot?

As an engineer, you may have a great idea for a startup but when no one is buying your product, it’s time to pivot. Pivoting means changing the direction of your business and making adjustments to meet customer needs or market demands.

When pivoting as an entrepreneur in engineering, there are several things to consider. First and foremost is understanding what customers need from your product or service that isn’t being met yet. Then look at how you can adjust the design of the product so that it meets those needs better than other products on the market already do. Additionally, think about ways you can differentiate yourself from competitors by offering something unique, such as faster delivery times or more personalization options with each purchase made through your company website or storefront location if applicable.

Another important thing to keep in mind when pivoting is pricing strategy – make sure prices are competitive while still allowing for profits so that customers will be willing to buy without feeling like they’re overpaying for something they could get elsewhere cheaper. Finally, don’t forget marketing strategies – use social media platforms, email campaigns, search engine optimization techniques, etc. to reach potential buyers who may not even know about what you offer yet.

By considering these steps while pivoting as an engineer entrepreneur, you’ll be able to set yourself up for success and hopefully find new customers interested in purchasing what you have created!