Empowering Narratives: The Rise of a Women-Led Communications Powerhouse

Sixteen years ago, Danielle Finck embarked on a journey that many considered audacious, if not outright quixotic. Her vision? To create a public relations and communications firm, Elle Communications, with a core emphasis on social impact. Fast forward to today, and that “crazy” idea has culminated in a significant milestone: Elle Communications has been acquired by Dolphin Entertainment and will be integrated into 42West, Dolphin’s publicity and marketing group. It’s a transition that signifies both a culmination and a new beginning for a company that has consistently stayed ahead of the curve.

For years, Finck adeptly navigated the competitive waters of the PR industry, building a boutique firm that focused on making a difference. Her approach, once seen as unconventional, has now become mainstream, with many PR firms establishing their own social impact divisions. Despite her boutique approach, Finck always knew that the tide of consumer consciousness would eventually turn. “We’ve spent the past 16 years using our influence for good,” she notes, pointing to the increased demand for ethical and sustainable practices, purpose-driven brands, and greater transparency in business.

The acquisition by Dolphin Entertainment represents a confluence of like-minded aspirations. O’Dowd, a senior leader at Dolphin, recognizes the alignment of values: “Everything Danielle and Silvie have done at Elle Communications has been in pursuit of building a better community, society, and world.” He underscores that clients, colleagues, and consumers are more invested than ever in the impact of their actions and the brands they support. This union is not just a business strategy but a merging of philosophies aimed at long-term positive impact.

Amanda Lundberg, CEO of 42West, echoes O’Dowd’s sentiments, emphasizing the growing appetite for businesses to engage in meaningful change. She points out that clients are increasingly inclined to create a positive societal impact, understanding that it benefits both the community and their bottom line. Lundberg notes the myriad ways companies can champion causes, from supporting nonprofit organizations to rethinking their entire supply chains for greater sustainability. This acquisition is a strategic step towards amplifying their collective ability to drive change.

Despite some industry setbacks, such as the recent closure of Participant Media, a production house known for its focus on impactful issues, O’Dowd and Lundberg remain optimistic. They believe that storytelling with impact will continue to be a vital force in the years to come. The acquisition details may be under wraps, but it is clear that Finck and her team will stay at the helm, now bolstered by Dolphin and 42West, to further their mission of impactful storytelling.

In a world where both Hollywood and philanthropy are striving to make a tangible difference, this acquisition signifies more than just a business deal. It marks a commitment to leveraging the power of entertainment and communication for the greater good. As Finck and her team continue their work under the Dolphin and 42West umbrella, the potential for creating a lasting impact appears brighter than ever.