Emerging from Black Friday’s Shadow: Small Business Saturday Shines Bright

Small Business Saturday has emerged as a powerful antidote to the consumer frenzy of Black Friday. Started in 2010, this grassroots initiative aims to promote and support local businesses, encouraging shoppers to invest in their communities. Over the last 12 years, Small Business Saturday has gained significant traction, becoming a beloved tradition for many consumers.

The success of Small Business Saturday lies in its ability to tap into the growing sentiment of supporting local economies. While Black Friday often focuses on big-box retailers and online giants, Small Business Saturday celebrates the unique character and charm of local businesses. By shopping at these establishments, consumers not only find one-of-a-kind products and services but also contribute to the vibrancy of their communities.

Participating in Small Business Saturday can have a profound impact on local economies. According to a survey conducted by American Express, the founding partner of the initiative, an estimated $19.6 billion was spent at small businesses on Small Business Saturday in 2020. This injection of funds helps create jobs, supports local artisans and entrepreneurs, and strengthens the overall economic resilience of communities.

Small Business Saturday has emerged as a powerful force in promoting and supporting local businesses. As an alternative to the consumer frenzy of Black Friday, this initiative encourages consumers to invest in their communities, celebrating the uniqueness and charm of local establishments. By participating in Small Business Saturday, shoppers not only find exceptional products and services but also contribute to the growth and vitality of their local economies.