TechCulture Staff 
We sat down with Gerald Smith Jr., the founder, and CEO of Sound Mind Coaching and Consulting LLC. Gerald provides Christian-based life coaching, counseling, and consulting to his clients through his organization. In his experience, Gerald has helped individuals from various walks of life to use the principles in God’s word to overcome obstacles and challenges they face. Focusing on practical application from scripture, he helps others know how to apply what they read in God’s word.
Gerald, thank you for joining us today! Can you tell us a little bit about Sound Mind?
My pleasure, and thank you for having me on! Sound Mind Coaching and Consulting helps take people from where they are to where they want to be. Life happens to all of us but having someone walking with you can make a world of difference.
Quite intriguing, I must say. What inspired you to start this type of consultancy, as I must say, it is unique.
I know what it is like to look for change and not know where to turn. I know what it is like to search for my purpose with no guidance. I know what it is like trying to overcome past issues when no one understands. I wanted to help people become the best version of themselves. I’m here to provide encouragement, support, and guidance as individuals navigate life.
I can certainly attest to that. What would you say were the greatest challenges you’ve faced when starting Sound Mind?
Honestly, the greatest challenge was overcoming the fear of the unknown. It can create anxiety and fear when you have never done something before. I had to understand that I am an answer to someone’s problem. What I have to offer may not be for everyone, but it is for a specific group of people. The specific group of people that it impacts are the people I need to reach.
Speaking of specific groups of people, do you feel there are fundamental differences between different generations in terms of who seeks out your services?
Yes, I feel there are some fundamental differences between generations. I have the incredible opportunity to provide services to clients from all walks of life. I have found that the older clients were more reluctant, while the younger generation was more open to it. This specifically geared more towards my coaching and counseling services. It doesn’t matter if you are older or younger; your attitude can determine significant changes in your life.
That’s great to know! So, how do you differentiate yourself from competitors in the consulting space?
What makes me different is my approach to coaching and consulting. Although it is Christian-based, I’m open to those who come to me for my services. I know how to relate and reach people where they are in life. I bring my whole self into my sessions with clients, and they can feel that immediately.
I think that is undoubtedly a critical distinction. Do you have any plans to extend to other countries or markets?
Yes, I plan on expanding my reach by extending my services to other countries. I’m currently working on that as we speak.
Exciting times ahead, I see! What would you say was the most memorable experience in the entire process?
The most memorable experience throughout the process is seeing growth and development in my client’s life. I encourage them and make sure they are maximizing their potential.
I imagine it stems from a deep sense of gratitude, knowing you have impacted someone in a meaningful way. What strategies do you use to overcome stress and the inevitable roadblocks that come with running a business like this?
I have learned to take frequent breaks throughout the day. Stepping away from work to do something that has nothing to do with it really helps. I try to do something for myself every 2 to 3 months which allows me to reset and recharge. I make my family and friends a priority and try to do fun things with them. We often don’t need to address things right away, but it takes discipline and restraint. I take time to stop, breathe, and allow things to pass. Also, traveling and reading help me to reduce stress in my life.
I need to try some of that myself! Which target market would be ideal for your specific type of service?
Anyone ready to take their life from there they are to where they want to be.
Definitely, I believe wanting to change is the first step. What has the overall feedback been from customers/vendors regarding your products/ services?
My clients feel empowered, successful, and accomplished after encountering Sound Mind Coaching and Consulting LLC.
Well, it seems like you are doing something right, then! Who has been your greatest source of inspiration?
The greatest source of inspiration is seeing my clients overcome hurdles and accomplish goals they have set out for themselves. I have had some great mentors and coaches in my life that have inspired me in so many ways.
But surely there must be some fear that comes along with it, no?
My greatest fear was not knowing if the business would be accepted or if it would even thrive. I have learned doing nothing is a decision. If you aim at nothing, you will always hit the target nothing. My faith in God allowed me to step out and overcome this fear. As I look back, no, I’m so glad I did not allow fear to paralyze me.
I like that and have never considered that doing nothing is also a categorical option. How have the recent economic events affected your business? What have you done to adapt?
The recent economic events have not negatively impacted my business. It has a positive impact on individuals who are prioritizing their mental health.
That makes sense, given the turmoil the pandemic has caused on our overall mental health as a population. If you could go back to your past self, what advice would you offer?
I would say to my past self – Never allow fear or the opinions of others to dictate what you do. It is not about what others think or say. It is about what God says and what you believe that matters.
Fantastic advice! Gerald, thank you so much for your time today. Where can readers learn more about Sound Mind Coaching and Consulting?
Thanks again for having me. It was a pleasure! Readers can learn more on our website or by following me on Instagram.
