The Perils of the “Great Man” Myth: Rethinking Tech’s Cult of Personality
In Silicon Valley and beyond, the legend of the lone visionary persists—a narrative as intoxicating as a unicorn’s first billion-dollar valuation. The American tech sector, in particular, has proven fertile ground for this myth, where figures like Adam Neumann and Billy McFarland are alternately deified and demonized, their stories echoing through boardrooms, newsrooms, and Hollywood scripts. Yet beneath the surface of these carefully curated tales lies a more complex—and troubling—reality: the cultural, economic, and ethical costs of elevating individuals above the systems and communities that make true innovation possible.
Narrative Alchemy: How Storytelling Shapes Tech’s Titans
The “Great Man” narrative is no accident. It is the product of a long-standing American tradition that prizes individual charisma as the engine of progress. From the Founding Fathers to the modern moguls of Silicon Valley, popular storytelling has a knack for distilling messy, collective endeavors into the exploits of singular, audacious personalities. This selective lens doesn’t just color our perception of history—it actively shapes the present, driving investment, influencing policy, and even swaying public opinion on regulation.
Tech journalism and financial media often play an unwitting role in this myth-making. Profiles of founders are replete with tales of genius, grit, and disruption, while the less palatable aspects—hubris, ethical lapses, and the exploitation of workers—are relegated to footnotes. Hollywood, too, is complicit: films like “The Social Network” and “Steve Jobs” transform complex entrepreneurial sagas into morality plays, where ambition is both crucible and curse, but rarely a systemic phenomenon. Even celebrated reinterpretations of history, such as “Hamilton,” risk sanitizing the entrenched inequalities that underpin these stories, offering diversity as a cosmetic fix rather than a structural critique.
Economic Reverberations: When Hype Trumps Accountability
The economic fallout from this narrative bias can be profound. By lionizing entrepreneurs regardless of their moral compass, the market becomes vulnerable to cycles of excess and disillusionment. Adam Neumann’s $1.7 billion exit from WeWork is a case in point—a reward structure so outsized it would be unthinkable outside the mythos of visionary genius. Investors, seduced by the promise of transformative innovation, often overlook glaring warning signs, enabling reckless ambition to masquerade as progress.
This dynamic has regulatory consequences as well. When charismatic founders are seen as infallible disruptors, policymakers may hesitate to intervene, fearing that oversight will stifle innovation. The result is a permissive environment where market malfeasance can flourish under the guise of visionary leadership. The cycle perpetuates itself: inflated valuations and golden parachutes become the norm, justified by narratives that valorize risk-taking at any cost.
Culture, Equity, and the Need for Narrative Reform
The cultural impact of the “Great Man” myth extends far beyond the balance sheet. These stories shape how society understands success, failure, and the distribution of opportunity. By centering the narrative on exceptional individuals, we risk marginalizing the collective contributions—engineers, designers, communities—that underpin every technological breakthrough. Worse, we obscure the systemic inequities that enable a select few to rise while others remain invisible.
In an era when technology companies wield unprecedented power over economies and democracies, the stakes of this narrative distortion are higher than ever. The unchecked influence of tech titans raises questions of governance, justice, and the ethical responsibilities of leadership. If the stories we tell continue to cast long shadows over conversations about equity and accountability, we risk entrenching the very inequalities that innovation should seek to overcome.
A more balanced approach would celebrate not just the audacity of visionaries, but the ecosystems that make their achievements possible. It would invite critical scrutiny, not just applause, and reward those who build lasting value rather than fleeting hype. By interrogating the myths that animate our institutions, business leaders, regulators, and storytellers alike can help foster a culture where progress is measured not by the size of a personality, but by the breadth of its impact.