TechCulture Staff We sat down with Valerie Saint-Claire, founder and CEO of Saint-Claire House. Saint-Claire House is a digital marketing agency founded in 2021 that specializes in branding, website design, social media advertising, and SEO optimization.
Valerie, thank you so much for joining us today. Would you mind telling us a little bit about Saint-Claire house and what you guys do?
Saint-Claire House is a digital marketing agency specializing in branding, website design, social media advertising, and SEO optimization but offers a wide variety of digital marketing services. We’ve carefully hand-picked each of our creative specialists who have years of experience under their belt. We’re equipped to meet virtually with clients who are located outside of our Dallas office.
Sounds fascinating! So, what inspired you to start your company?
I began Saint-Claire House when I noticed I was good at managing a team and equally as good at finding creative ways to improve a brand’s marketing campaigns. I decided to take my opinions and turn them into a useful, productive craft.
That is certainly a great start! Always good to use your resources to find a unique market to cater to. What were the greatest challenges you faced when starting Saint-Claire House?
Finding the first few clients proved to be an obstacle. Most businesses either have a lucrative marketing budget or a non-existent one, and most clients are found by word-of-mouth.
That is undoubtedly true; I have heard the most significant obstacle with a new startup is finding that first client. So, do you feel there are fundamental differences between different generations when using your products and services, particularly as they pertain to web design and SEO?
I think there is definitely a different approach each of our clients prefers when tailoring their marketing strategy. We definitely try to be cognizant of that and make it a point to respect traditional forms of advertising or, per request, push the envelope in terms of our creative design strategy and UIX design.
Absolutely, I feel like the intergenerational needs can be quite different, but it seems like you’ve sorted that problem out! What would you say genuinely differentiates you guys from the competitors?
I think what sets us apart the most is that we’ve contracted specialists for each client project. For example, suppose you’re working on designing an app and would like a more user-friendly platform design. In that case, we have specialists who are well-versed in app design and creation, and you’re getting their advice and expertise at a fraction of what a lot of our competitors are offering.
I like that approach, as I feel too many people in this space try to use a one-size-fits-all solution, and it never really works perfectly. Valerie, thank you so much for taking time out of your day to speak with us; where can our readers learn more about you and your company?
Thank you so much for having me! You can learn more on our website at saintclairehouse.com, as well as follow us on Instagram and Facebook.
