Curie Deodorant: The “Shark Tank” Success Transforming Natural Odor Control
Staff Editor Curie Deodorant: A “Shark Tank” Success Story Revolutionizing Natural Odor Control
In a surprising turn of events, Curie Deodorant founder Sarah Moret’s spontaneous appearance on “Shark Tank” resulted in a successful deal with Barbara Corcoran and Mark Cuban. This unexpected triumph has catapulted the natural deodorant brand into the spotlight, garnering attention from consumers and experts alike.
Business Insider’s hands-on experience with Curie began at a SoulCycle studio, where initial skepticism quickly turned to surprise at the product’s effectiveness post-workout. What started as occasional use soon became a daily routine, outperforming other natural deodorants that often fall short in odor control.
Dr. Debra Jaliman, a renowned dermatologist, explains the science behind Curie’s success. “The combination of witch hazel as an astringent, probiotics like saccharomyces ferment and lactobacillus ferment for microbiome balance, and triethyl citrate for preventing odor-causing compounds creates a powerful, yet natural, odor-fighting formula,” she states.
Curie offers a variety of fragrances, including Orange Neroli, Grapefruit Cassis, and White Tea. However, personal preferences vary, highlighting the importance of individual body chemistry in fragrance effectiveness.
The brand has expanded beyond its signature spray, offering stick deodorant and additional products such as an armpit detox mask, body and hair oil, dry shampoo, and body soap bars. While some users report issues with the baking soda in the stick formula, experiences with other products have been largely positive.
As Curie continues to gain traction in the natural deodorant market, its unique blend of odor-reducing ingredients and skin-friendly formulation sets it apart from competitors. With its “Shark Tank” success and growing product line, Curie is poised to make a lasting impact in the personal care industry.
