Breaking Barriers: The Rise of a Women-Owned UI/UX Design Firm

In the fast-paced world of UI/UX design, Oak Theory stands out as a beacon of innovation and diversity. Co-founded by the dynamic duo of Hannah Ryu and Veronica Shelton, this design firm is a testament to the power of supplier diversity programs. Hannah, a Korean American, and Veronica, an African American, boldly launched Oak Theory with a mere $500 investment each. Little did they know that their venture would take off just a week before the COVID-19 lockdown hit in March 2020.

Despite the challenging circumstances, Oak Theory quickly expanded to a team of 18 talented individuals, all working remotely to deliver top-notch UI/UX design solutions. Their diverse client portfolio includes startups and established companies venturing into healthcare, fintech, and consumer markets. The unique perspective that women bring to the table is undeniably valuable in fostering innovation and creating user-friendly interfaces with broad design appeal.

At Oak Theory, the philosophy goes beyond surface-level demographics. The key to effective UX/UI design lies in understanding users’ mental models, goals, and pain points. Whether it’s crafting intuitive websites, seamless mobile apps, or cutting-edge software interfaces, the team at Oak Theory approaches each project with a user-centric mindset, ensuring a delightful experience for end-users across various platforms.

One of Oak Theory’s standout initiatives is the implementation of a four-day workweek, prioritizing work-life balance and allowing team members to devote more time to their families. Despite being a globally dispersed team, Oak Theory maintains a strong sense of community and camaraderie, proving that your “village” can be found anywhere in the world.

Veronica Shelton’s leadership plays a pivotal role in shaping Oak Theory’s inclusive culture. To navigate the complexities of a remote work environment, Veronica made the bold decision to relocate to Poland, enriching the company’s global perspective and fostering a more inclusive work environment. Her presence exemplifies the commitment to diversity and inclusivity that defines Oak Theory’s ethos, setting a powerful example for the design industry as a whole.

In the ever-evolving landscape of design, Oak Theory shines as a testament to the transformative power of diversity, innovation, and visionary leadership. With Hannah and Veronica at the helm, Oak Theory is not just a design firm—it’s a movement towards a more inclusive and user-centric approach to design that leaves a lasting impact on clients and users alike.