Bluesky Soars: Twitter Alternative Reaches 15 Million Users with Innovative Social Media Approach
Staff Editor
2 min read
Bluesky Soars as Users Seek Alternative to X
In a significant shift in the social media landscape, Bluesky, a newer platform, is experiencing a surge in popularity as disgruntled users migrate from X, formerly known as Twitter. The platform, which offers a different atmosphere perceived as lighter and friendlier, has become an attractive alternative for those seeking respite from the influence of Elon Musk on X.
Initially launched as an invitation-only platform, Bluesky used this exclusivity period to develop robust moderation tools and user-friendly features. The platform, which bears a resemblance to X, includes familiar elements such as a “discover” feed, chronological timeline, direct messaging, and curated “starter packs.”
Championed by former Twitter CEO Jack Dorsey, Bluesky transitioned to public access in February. The platform’s user base has grown significantly, reaching 15 million by mid-November, up from 13 million in October. This growth is largely attributed to X users seeking alternatives for online interaction.
A notable spike in Bluesky’s user base occurred following X’s ban in Brazil, with 85% of new users originating from the South American country. The platform has also attracted journalists, left-leaning politicians, and celebrities looking for an ad-free and hate-free space.
Some users report that Bluesky reminds them of Twitter’s early days, contributing to its appeal. Despite Bluesky’s growth, X maintains that it dominated conversations surrounding the U.S. election.
Beyond social networking, Bluesky aims to create a protocol for public conversation that enables interoperability across platforms. This vision challenges the current model where social networks restrict interaction to their own platforms. Bluesky envisions a future where social networks function like email or phone numbers, allowing cross-platform interaction.
This approach poses a significant challenge to Big Tech’s advertising-focused business models by promoting interoperability. As Bluesky continues to grow and develop, it may reshape the future of social media interaction and user expectations.
