Amazon Unveils AI-Powered Photo Search: Find Products from Your Own Images

Amazon Unveils New Photo-to-Product Search Feature

Amazon has introduced a groundbreaking feature that transforms users’ photo libraries into a personalized shopping catalog. The e-commerce giant’s latest update to Amazon Photos allows customers to search for products on the platform using images stored in their app.

Panos Panay, Amazon’s senior vice president of Devices and Services, announced the innovative feature, which utilizes advanced image recognition technology to identify and locate similar products available on Amazon. In a post on X, Panay emphasized the feature’s practicality, encouraging users to search their photo libraries for items they admire and find comparable products on the platform.

A promotional video released by Amazon showcases the feature’s ability to analyze photos and seamlessly link to related products within the Amazon ecosystem. The company’s customer service webpage provides guidance on using the new Lens icon to explore products directly within the app.

This update is part of Amazon’s broader strategy to enhance shopping experiences and attract consumers. The company has been experimenting with various programs, including initiatives to incentivize media companies to drive traffic through product recommendations, further expanding its reach and influence in the e-commerce sector.

The timing of the feature’s launch aligns with Amazon’s upcoming 2025 Big Spring Sale, scheduled from March 25 to March 31. Shoppers can anticipate significant discounts across multiple categories, including electronics and household items.

As of now, Amazon representatives have not provided official comments to Business Insider regarding the new feature. This development marks another step in Amazon’s ongoing efforts to innovate and streamline the online shopping experience for its vast user base.