A New Type of Insurance Lead for Insurance Agents

With all the hype surrounding new internet insurance companies, what once was an age-old tradition now has become a price war. Two decades ago, you would split open the yellow pages, look under “Insurance,” and thumb your way down to whoever was going to earn your business… then came the internet.

Since the dawn of the internet, digital business listings, social media marketing, and online paid ad space became a massive industry for the small business owner. Local insurance agents were no different.

However, the industry being as saturated as it was led many agents to get lost in the digital marketing world. Agents began to turn to sites like Yelp and Facebook for more “local” advertising.

Once those “local” outlets became saturated, the Insurance Lead Provider became a subject of celebration. Insurance Agents would partner with internet companies that built a business out of aggregating insurance shopper info and sell that info on a per lead basis to the local agent.