A New Type of Insurance Lead for Insurance Agents
TechCulture 
With all the hype surrounding new internet insurance companies, what once was an age-old tradition now has become a price war. Two decades ago, you would split open the yellow pages, look under “Insurance,” and thumb your way down to whoever was going to earn your business… then came the internet.
Since the dawn of the internet, digital business listings, social media marketing, and online paid ad space became a massive industry for the small business owner. Local insurance agents were no different.
However, the industry being as saturated as it was led many agents to get lost in the digital marketing world. Agents began to turn to sites like Yelp and Facebook for more “local” advertising.
Once those “local” outlets became saturated, the Insurance Lead Provider became a subject of celebration. Insurance Agents would partner with internet companies that built a business out of aggregating insurance shopper info and sell that info on a per lead basis to the local agent.
What a great concept! We can connect with a person in our zip code, actively looking for insurance—all at a minimal cost of what we could potentially get in return once we earn their business.
Now here is the catch: The factor that insurance agents failed to acknowledge is that since those shoppers are online, they are incredibly price-conscious. Most local insurance agents cannot compete on price alone. While 83% of online insurance shoppers acknowledge that they do not understand the specifics of the coverage, terms, and real cost of their policies, one thing they do know is “they got the best price.”
Internet insurance companies and local insurance brokers know that if your shopper is educated only on price, that is the only game they need to win. Insurance agents now realized they were playing the wrong game. That is where Insurance Lead HQ has revolutionized the insurance lead sector.
“What we find is that most insurance agents who are buying leads are doing so because they don’t know where else to turn. To them, it is a numbers game,” says the CEO & Founder of Insurance Lead HQ.
It’s like a game of darts where the only goal is to hit the bullseye once, and you have endless darts to do so. However, if you are not very good at hitting the bullseye and each dart costs you $25. Unless the prize for the bullseye is over $1,000, what’s the point?
Insurance Lead HQ recognizes that a lack of sales training and agency development leads insurance agents to spend countless dollars on insurance leads, which then pan out too little or no ROI. Where Insurance Lead HQ is changing the game is by providing a platform to not only train agents and their sales staff on how to source more leads, but also close more deals. Additionally, their Agency Development Platform helps insurance agents increase their annual insurance premium revenues and earn more customer retention.
Only 32% of insurance agents feel they have a solid sales process and training in place.
“We have found that the difference between an insurance agent buying costly internet leads and only producing 25 policies a month, and an agent who does not buy leads but produces over 100 policies per month, is simply that. Training & Process are such key developments to business, and most agents think having an agency is for answering calls at midnight for a client whose car was broken into, or fielding customer calls in the office, but it’s quite the opposite. Our most successful partners spend more time working ON their business instead of IN their business.”
Insurance Lead HQ was founded in 2016 as a comprehensive sales training program, but in the last 12 months has grown into a full-scale platform as a service (PaaS) for local insurance agents. They currently work with over 250 partners across the USA and have hopes of expanding rapidly in the coming months.
“Coronavirus has presented us with an interesting challenge. Many insurance agents will be experiencing a loss of insurance premium renewal revenue due to the 10-25% discounts insurance carriers are providing their current customers. We feel many agents will reach out to us to learn more about our partnerships, how we accomplished the goals we have for those partners, and determine if we can help them as well.”
Buying internet leads was once the future, but it is now the past. The current model for insurance agents is finding a partner to help develop their agency, train their salespeople, and allow the insurance agent to focus on growing and scaling the business.
If you are interested in learning more about Insurance Lead HQ, follow them on social media or click the link below to visit their website!
