Hightouch Raises $80M, Hits $1.2B Valuation: AI-Powered Data Platform Transforms Marketing for Top Brands

Hightouch Secures $80 Million in Series C Funding, Reaches $1.2 Billion Valuation

Data activation platform Hightouch has announced the successful completion of an $80 million Series C funding round, propelling the company to a $1.2 billion valuation. The investment was spearheaded by Sapphire Ventures, with additional participation from Iconiq Growth, Bain Capital Ventures, Amplify Ventures, and NVC.

Founded in 2020, Hightouch aims to revolutionize marketing and sales strategies by leveraging companies’ existing data and artificial intelligence capabilities. The platform positions itself as a formidable competitor to industry giants such as Salesforce and Twilio.

Hightouch’s offering includes a “composable” customer data platform and AI-powered marketing tools. The company boasts integration with over 250 tools, including Databricks, to enhance marketing campaigns, sales leads, and customer service operations. In 2024, Hightouch launched an AI decision-making product designed to automate and personalize customer communication based on specific business objectives.

Co-founders Tejas Manohar, Josh Curl, and Kashish Gupta bring a wealth of experience to the table. Manohar and Curl previously worked at Segment, a customer data platform company, while Gupta contributes expertise in machine learning from the University of Pennsylvania.

Hightouch has already attracted an impressive client roster, including PetSmart, Spotify, and Grammarly. PetSmart, for instance, utilizes Hightouch to personalize communication for its Treats Rewards loyalty program and automate marketing campaigns.

The customer data platform space is highly competitive, with Hightouch facing established players and emerging platforms alike. Rajeev Dham from Sapphire Ventures emphasizes the critical importance of targeting the right customer at the right time, a key focus area for Hightouch.

As part of the investment, Dham, who has a prior connection with Manohar from their time at Segment, will join Hightouch’s board. This strategic partnership with Sapphire Ventures is expected to play a crucial role in navigating the competitive landscape and driving future growth for the company.