Watch Duty App: LA’s Wildfire Lifeline Reaches 12 Million Users Across 22 States

Watch Duty App Becomes Crucial Tool in Los Angeles Wildfire Response

As wildfires rage across Los Angeles, burning over 35,000 acres, the Watch Duty app has emerged as an essential resource for residents and first responders alike. The app, which provides real-time updates on wildfire activity, has seen a dramatic surge in popularity, with recent figures showing 2.5 million downloads and 12 million active users.

Watch Duty’s CEO, John Mills, emphasizes the app’s nonprofit status and commitment to public service, stating there are no plans for further monetization. The app has proven invaluable during recent events such as the Palisades and Eaton fires, offering crucial, timely information for safety and emergency response efforts.

Founded in 2021 by Mills, a tech industry veteran with experience in operations platforms, Watch Duty was inspired by his personal encounter with the 2020 Walbridge Fire in Sonoma County. This experience drove Mills to create a tool that could provide rapid, accurate wildfire information to those in need.

Operating with a lean structure of 15 employees and 200 volunteers, all working remotely, Watch Duty has distinct advantages over traditional information sources. Unlike government agencies, the app is not constrained by jurisdictional boundaries, allowing for faster and more comprehensive updates. Currently, Watch Duty provides information across 22 states and is projected to reach 7.2 million yearly active users by 2024.

The app’s financial model is designed to keep it accessible to all. While it’s free for regular users, a $25 annual fee unlocks additional features such as flight tracking data. Watch Duty also offers affordable services to government agencies. The nonprofit has garnered support from tech industry leaders, including a $2 million donation from Google.org.

Mills remains steadfast in his commitment to Watch Duty’s nonprofit status, ensuring its continued operation as a public service. With backing from major tech companies, the app is positioned to maintain its mission without compromising its values or selling out to commercial interests.

As wildfires continue to pose significant threats across the United States, Watch Duty stands as a testament to the power of technology in enhancing public safety and emergency response efforts.