Apple’s AI Features Fall Flat: iPhone Users Unimpressed by New Tools

Apple’s AI Integration Struggles to Impress iPhone Users

Recent data suggests that Apple’s foray into artificial intelligence, dubbed Apple Intelligence, is failing to captivate iPhone owners. A survey conducted by SellCell reveals that a mere 41.6% of users with AI-capable iPhone models have experimented with the new features. More concerning for the tech giant, 73% of those who tried the AI tools reported that they added little to no value to their smartphone experience.

The lukewarm reception is further emphasized by the fact that only 11.1% of users who engaged with the AI features found them to be “very valuable.” This tepid response comes despite Apple’s recent release of iOS 18.2, which introduced new AI-powered tools such as Image Playground, Genmoji, and ChatGPT integration.

However, these latest offerings have not fared much better. Image Playground, an AI image generator, currently holds a disappointing 2.7-star rating on the App Store, with numerous one-star reviews. Genmoji, designed to create custom emojis using text prompts, has been criticized by users as gimmicky and underwhelming. The integration of ChatGPT, while leveraging a popular external product, suggests Apple may be relying on third-party software to bolster its AI capabilities.

Apple is not alone in its struggle to convince consumers of the value of AI in smartphones. Samsung has faced similar challenges in promoting its AI features. Industry analysts suggest this may point to broader limitations in current AI technology, which has yet to find widespread, reliable applications in daily smartphone use.

The company’s AI efforts have also faced setbacks in other areas. Apple’s AI-powered news notifications have come under fire for inaccuracies, including a recent misreporting of a BBC News story. These issues further undermine consumer confidence in the technology’s reliability and usefulness.

As it stands, enthusiasm for AI features appears confined to a small segment of users, with only 11% of Apple customers expressing strong interest. This lackluster response raises questions about the future direction of AI integration in smartphones and whether tech giants like Apple can successfully demonstrate the technology’s value to a broader audience.