From Corporate Executive to Medieval Fair King: One Man’s Unusual Career Change

Former Business Executive Trades Corporate Life for Medieval Fair Ownership

George Appling, a former business consultant and executive at major global companies, has taken an unconventional career path by becoming the owner of a medieval fair in Texas. Appling, who had accumulated $1 million in savings by age 36, made a vow to pursue his passions at 40 and has since transformed his life.

Raised in a middle-class family with educator parents, Appling’s early career was marked by success in the corporate world. After graduating from Texas A&M University, he was hired by McKinsey & Company and later attended Harvard Business School. His career trajectory led him to executive positions and eventually to becoming CEO of a cell phone distribution company.

Despite his financial success, Appling felt unfulfilled in his corporate role. On his 40th birthday, he made a personal commitment to follow his passions. Drawing inspiration from his longstanding interest in Renaissance faires, which began with a middle school field trip, Appling co-founded Sherwood Forest Faire in February 2010.

The transition from corporate executive to medieval fair owner was not without challenges. Appling spent two years building the business and honing his skills in combat and sword fighting. He now performs in sword fighting shows at the faire, combining his business acumen with his passion for historical reenactment.

Today, Appling manages a diverse portfolio of eight businesses, with Sherwood Forest Faire as a central focus. The faire operates on weekends in March and April and runs a summer camp. His other ventures include a mead business, historical weapons and armor sales, and castle rentals.

Appling’s unconventional career shift highlights the potential for successful professionals to pursue their passions later in life. He has established a trust to ensure the faire’s continuation beyond his lifetime, emphasizing the importance of leaving a lasting legacy.

As Appling reflects on his journey, he aspires for his legacy to be the enduring success of the faire, embodying his philosophy that “the show must go on.”