Anheuser-Busch, the maker of Budweiser beer, has recently launched a paid pro-America ad campaign on Twitter in response to the Dylan Mulvaney disaster. The message of this campaign is that America is strong and resilient no matter what challenges it faces.
The ad features an image of a bald eagle flying over a red, white, and blue American flag with the slogan “United We Stand” written across it. This imagery was chosen to evoke feelings of patriotism among viewers as well as remind them that despite any difficulties they may face, they can always rely on their country for support.
In addition to running this promoted tweet about patriotism, Anheuser-Busch has also pledged money towards relief efforts in areas affected by Hurricane Matthew and other natural disasters throughout 2016. By doing so they hope not only to show their commitment to helping those who are suffering but also to demonstrate how important community spirit is during times like these when people need each other most.
Overall, Anheuser Busch’s goal with this new advertisement campaign seems clear: To remind Americans that even though difficult times lie ahead, we will be able to stand together if we remain united in our shared values and beliefs.
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